Hi, I’m Kate Raidt. Welcome to the Fat Noggin village! When I was 20 years old, I made a list and taped it to my dorm room door (for everyone to laugh at) titled “Things to do before I’m 30”. That list included crazy difficult goals like…
- Star in a movie
- Run a marathon
- Be the lead singer of an award-winning band
- Publish a book
- Earn over $100K in a year
- Be a starting player on a state-level soccer team
- Start a service project
- Live in Europe for 6 months
- Get married
- Have children
By age 30 I had accomplished all of these goals, except, it took until age 33 to get married (I learned you can’t put a timeframe on marriage), age 34 to have my first child and age 37 to have a book published.
How did I do it?
When I was 19 years old, I attended Baylor University. I was completely broke. I didn’t even have money to buy food on the weekends. So I went door-to-door in my dormitory and asked people to borrow quarters “for laundry” when I was really using that money to buy food from the vending machine. My daily diet was a small bag of pretzels and a diet Sprite.
I heard about a summer job selling educational books door-to-door, straight commission, 500 miles from home where I had the chance to earn $5000. I had never sold anything in my entire life except Girl Scout cookies and I had no idea how I would do. I also didn’t have a car so I would have to walk door-to-door all summer. My goal that first summer was to earn $10,000. If the average person earns $5000, then I am going to double that.
I finished that summer #6 out of 4500 people without a car. I earned $14,000 in 12 weeks of selling – almost triple the amount the average salesperson earned.
- I can do anything I put my mind to
- The importance of goal-setting
- Never ever quitting on a goal
- How to use my critics as motivation
- How to overcome obstacles
- How to sell
So how does this translate to me landing a lead role in a movie, completing a marathon, singing in an award-winning band, marriage, etc….?
All of the principles and skills I learned in sales I have applied to all other areas of my life.
Example: When my band Matson Belle moved to Austin, Texas (a very competitive music scene), there were three concert venues every top band wanted to play: Steamboat, Antones and Stubbs. Step 1: I set crystal clear goals for the band.
Then, the typical protocol of that time was to mail a press kit to each booking agent and wait for a phone call. Instead, what I did was get in my car and drive to the club and ask to speak to the booking agent face-to-face. This is the approach and introduction to selling yourself, product or service I teach. Once I booked the first gig, I asked for referrals to the other two venues.
In a two day span, I booked all three top concert venues in Austin simply by putting my selling skills to work. My band exploded and we won 3 Austin Music Awards shortly thereafter!
What I will teach you:
- How to properly set goals
- How to approach prospective buyers (the non-stereotypical-salesperson way)
- How to establish rapport and create a sizzle about what you are selling (this step is huge – but most salespeople skip it)
- How to cover objections in advance before you get them (Don’t you hate hearing “I need to think about it”)
- How to create a positive, laid back buying atmosphere (you never should be pushy)
- How to get referrals the right way (Many salespeople do this wrong)
- How to drastically increase your sales by working smarter – not harder (moms, work while your kids are in school – no more)
- How to use your selling skills to accomplish all other goals in life
In the past 25 years since my first summer selling books, I sold books door-to-door for 10 summers, then sold supplemental insurance business-to-business for 8 years. During this time, I trained over 10,000 salespeople in various sales schools how to reach their goals.
After my book, The Million-Dollar Parent, was published, I launched one of the biggest parenting websites in the world (under corporate America) where I was editor-in-chief and content director. During this time, I worked with a fabulous team of authors, doctors, family therapists, nutritionist and money experts.
In 2019, I decided to branch out on my own and start FatNoggin – a village for working moms with expert advice on work, money, marriage, parenting, nutrition and health.
Thanks for being here and for being an active part of the FatNoggin village. Various online courses will be coming mid-2019. Stay tuned!